FTC extends personalized pricing comment period to September 25

The Federal Trade Commission has extended the public comment period for its rulemaking on commercial surveillance and personalized pricing practices. The new deadline is September 25, 2026. The agency's Advanced Notice of Proposed Rulemaking explores whether to limit how firms use consumer data to set individualized prices, a practice that could intersect with insurance risk modeling and premium setting. While the rule is consumer-focused, any final restrictions on data use for pricing could influence payer underwriting practices and claims adjudication. The rulemaking docket is FTC-2026-0035.